It's the trendy, hang-out spot on the FM Radio dial. A fun, busy station that attracts listeners who are between the ages of 15 and 25.

The new sound of 98.1 FM aggressively and enthusiastically takes on the challenge of meeting the musical and information needs of today’s young generation. 98.1 "The One" is remapping the soundscape of Barbadian Radio

98.1 FM also highlights talented and creative young people - the athletes, the artists, the young entrepreneurs at the primary and secondary school level, those involved in extra-curricular activities like cadets and guiding, dance and drama - all packaged with the best in dancehall, hip hop and Caribbean sounds.